The world renowned Van Gogh Museum on Amsterdam’s Museumplein opens its new Museum Shop this week, designed by DAY Creative Business Partners.

With more than 1.5 million visitors each year and home to the largest collection of Vincent van Gogh paintings in the world, the project is a high-visibility example of DAY’s creative business solutions and interdisciplinary design expertise.

DAY was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.

Managing Partner, Louk de Sevaux, said: “We worked with both the Van Gogh Museum and the Rijksmuseum in 2008 on the Museum Shop project, located on Museumplein. Based on our performance, the Van Gogh Museum brought us in to advise on internal retail design solutions. In line with the Museum’s first-class international renown, we’ve created an iconic, non-traditional design for both the shop and foyer.”

The retail and interior design project for the Van Gogh Museum is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with David Verburg (designer), Mette Hoekstra (interior design project leader) and Fleur Bos (project manager).

A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Orange (brand strategy and adaptation across all consumer touch-points), Ziggo (full retail business strategy and model, including store design), and the Van Gogh Museum. From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.